Case Studies

Case Studies

	Sandringham Yacht Club
	SYC has on average 800 Sail Pass users annually • 12 Sail Passes are offered to each non-member – 1st 6 cost $15 each / 2nd 6 cost $35 each = $300 – The $300 is credited against crew joining fees • Most existing members feel really good about it • Most Sail Pass members love it – they view it as an ‘incredible opportunity’ • The Sail Pass offer has evolved over time • It is now available via an app called ‘Member Point’ so it’s a mobile friendly offer • Skippers use the same app and sign each crew member on before each race • Membership status is mandatory if sailing & if nonmembers ignore the Sail Pass offer, non-compliance is now a boat / skipper / crew issue and there are penalty provisions for non-compliance • SYC view the Sail Pass as super important (it accounts for 40% of their new members per annum) but its been a lot of hard work!

	Elwood Sailing Club
	The SailPass has been a highly successful initiative at ESC • It is used as an introductory tool to attract new members • Participants get 4 free passes a year / then offered membership and/or learn to sail course at a reduced rate • Membership has grown from 175 to 373 over the last two seasons • Boats actively sailing have grown from 24 to 54 over the last two seasons • Female membership has trebled (combined with a paddleboard membership category) • Members gives SailPasses to family & friends and proudly showcase ESC

	Mornington Yacht Club
	The Club provides a Sail Pass Membership at a minimal cost that enables guests to sail at the club and then to use the clubhouse facilities after the race • The first six (1-6) day passes $15 for each day pass • The second six day passes (6-12) $30 for each day pass • The online SailPass functionality through RevSport has reduced the administrative burden on the club • SailPass users love the ability to sign up via their home/office computer and mobile phones • It has provided a positive pathway for potential new members to try sailing and experience club life