Creating Online Content for Young People

Are you looking to engage and connect with local young people or young members of your club or class association? We have compiled a list of tips and tricks below to ensure your online content is taregtted towards your audience.

When creating content for young people It is important to remeber that:

1. Curating your content so that it is specific and relevant is valuable to young people in a world of information.
2. Credibility is key.
3. Nuance and personalisation matters.
4. Inclusive content is important.
5. Health and Wellbeing are intrinsically linked. 
6. Being relevant and timely is key.
7. Sharing success stories and case studies is helpful. 
8. Go beyond the surface and get into the details. 
9. Aspire to make young people feel empowered, safe and in control. 

It is equally as important to avoid:

1. Posting the 'why' without the 'how' – make sure you inspire action, go into detail and be helpful when linking to resources, courses, etc.
2. Homogenising – remember to acknowledge which sub group  you are talking about 
3. Talking down to young people/being condescending - be careful about what language you use in your posts
4. One directional communication – like the old “print” mentality. Turn the microphone outwards to the audience and aim to have people interacting with your online content (shares, likes, comments, etc.)
5. Overly designed graphics – keep graphics clean and fuss free and add detail in the captions